Better Business By Design ™
Fuel Fire Lifestyle Brand

Fuel & Fire Lifestyle Brand

Lifestyle Brand for Automotive Enthusiasts

OPPORTUNITY

Fuel & Fire is a lifestyle brand focused on car branding, design, and street racing. Along with defining iconic style to the automotive enthusiast, they have created functional apparel in a signature line that is both tear and fire resistant. Beneficial for behind-the-wheel application.

PROJECT SCOPE

Fuel & Fire needed to launch their products to gear heads and street racers alike, with an original flair, yet familiar enough to proudly define themselves as a true enthusiast.

DELIVERABLES

• Logo Design  • Clothing Design  • Apparel Design  • Silkscreen Artwork

BRAND IDEA

Focus On What Fuels You We wanted to focus on the common elements that make a sports car enthusiast tick. High octane, custom rims, sticky rubber.

RESULTS

16

Original Brand Designs
“This artwork is sick! Amazing, we love it. Thanks for the hard work!”
Eugene Bowers
Partner, Co-Founder
Fuel Fire Brand

The Work

Fuel & Fire needed a design style and language for their apparel. We created numerous silkscreen designs for t-shirts, pants, wallets, and more.

THE SIGNATURE LINE DEFINED THEIR BRAND NAME WITH ICONIC BURNOUTS

Lifestyle Brand Clothing Design

INSPIRATION FROM AUTOMOTIVE CULTURE GAVE LIGHT TO MORE DESIGN

Design for Lifestyle Brand

AND A TAKE ON HERITAGE WAS CREATED FOR THEIR PERFORMANCE LINE

Clothing Design for Lifestyle Brand

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