Help the right customers find the right page.

Search Engine Optimization in Denver

SEO isn’t a set-and-forget task. It connects the way people search with a website that’s clear, useful and accessible to search engines. CreativeMade brings content, design and technical work into the same plan.

SEO, FROM THE GROUND UP

Start with the business and the search
A website review that looks beyond keywords
Turn research into useful pages
Local search, with consistent business information
SEO, paid search and social have different jobs
Design and development are part of the work
Keep reviewing what changes
What happens first?

Start with the business and the search

Everyone wants to appear on the first page of Google. The more useful starting question is: which searches could bring the customers you actually want?

We begin with discovery, a website review and keyword research. The aim is to understand your offer, the questions customers ask and the pages that should answer them.

A website review that looks beyond keywords

Can search engines reach your pages? Can a customer understand them? Design, architecture, usability and search-engine access all deserve a place in the review.

Crawlability, indexability and search-engine access
Site architecture and meaningful page URLs
Page titles, descriptions and heading structure
Useful content and intent-specific landing pages
Image descriptions, internal links and broken links
Duplicate pages, canonical URLs and sitemaps
Mobile usability and the path from visit to inquiry

Turn research into useful pages

A list of keywords isn’t a content plan. Decide which topic belongs on which page, what the visitor needs to know and where the next step should lead.

We can review defined landing pages, plan content improvements and connect those pages with relevant services. Clear writing comes first; repeating a phrase until a plugin turns green doesn’t help your customer.

Local search, with consistent business information

For a Denver business, local relevance means more than putting Denver into every heading. Your service information, contact details and business listings should tell a consistent story.

We can discuss location-focused pages, relevant listings and the information customers need before they call. Reviews and business-profile work need an agreed scope; we don’t invent ratings or promise a map position.

SEO, paid search and social have different jobs

Organic search, PPC and social media can support one marketing plan, but they aren’t interchangeable.

SEO improves the website’s organic-search foundations. Paid campaigns buy advertising placement. Social activity supports discovery and customer relationships. We’ll help you decide where each belongs rather than treating paid clicks or social engagement as a ranking guarantee.

Design and development are part of the work

A search visitor still needs a website that works. Wireframing, responsive design, ecommerce and conversion tracking connect that visit to a useful next step.

If navigation, templates or inquiry paths are getting in the way, we can discuss website improvements alongside content and technical recommendations. Design and development work should have its own clear brief and scope.

Keep reviewing what changes

Search visibility, website content and competitors change over time. Monitoring should help you decide what to improve, not just produce another chart.

Review relevant search visibility and landing-page traffic
Watch for indexing and technical problems
Assess inquiries and other agreed conversion actions
Review links, content gaps and competing pages
Explain recommendations and offer SEO training or consulting where useful

What happens first?

Share your website, the products or services you want to grow and any search problems you’ve noticed. We can discuss a review, a specific project or ongoing work. Never send account passwords through a general inquiry form.

No honest SEO plan can guarantee a first-place ranking. We can agree what work to do, how to review it and how it supports your business.

Connected services

Website design · Search engine optimization · Ecommerce project brief · Pay-per-click advertising · Small Business Expo SEO talk (2015)

Ready to get started?

Tell us what you’re working on. We’ll discuss the project and the right next step.