10 Do’s and Don’ts of Email Marketing


  1. Keep the layout simple. Reserve complex design for landing pages.
  2. Use tables. Email clients have strict rules on how they display CSS.
  3. Clean up your HTML. Spammers are sloppy. Don’t be a spammer.
  4. Use actual size image. Some email clients will not stretch or tile your images like you think.
  5. Test, test, test. There are a myriad of email clients out there and they all interpret HTML differently.


  1. Compose an email in ALL CAPS. That’s a big trigger for SPAM filters.
  2. Embed videos. Universal video support does not yet exist in email clients.
  3. Use the word “Free” excessively. SPAM filters might nuke your email.
  4. Use too many images. Some people don’t load images & if you have too many, they may never see your email.
  5. Use attachments. Provide links for content

Oh, and one more thing – get them to load the images.

Recap from LoopFuse: http://bit.ly/P9ah4w