If you watch one thing today, watch this. “This is Water” is an animation short from the graduate speech by David Foster Wallace, an award winning American novelist. It might put your world in perspective, but further the video artfully illustrates the speech in perfect harmony, bringing the words to life as 9 minutes of your life blissfully gain meaning.
The speech is brilliant, but what makes the video a success? Creative animations combined with typography of a certain hand drawn looking slab serif font. This creates branding through the video, with the typography helping set the mood and keeping focus on the meaning of the words, while still being artful in presentation.