New York is proposing a new food label campaign – that displays how much exercise you’d need to work of that many calories. Just one bottle of soda or juice can equal 50 minutes of running or other cardio to burn off the fatty calories from sugar – but what we’re interested in is the physical nature of the campaign. The design! The execution!
The campaign so far has featured posters showing a map of the 3 miles you’d have to walk to burn off 20-onces of soda – from Union Square in Manhattan to Brooklyn – In the NYC Subway System.
We love this change, as the focus on what’s in our food becomes more clear, eating healthy is also easier when the facts are presented to everyone.
Read the full article here: http://www.scientificamerican.com/article.cfm?id=labels-that-translate-calories-into-walking-distance