Is Printed Marketing Material More Environmental Friendly Than Online Marketing?
Maybe. Here are some interesting facts we read on the internet:
• One email, with a 400k attachment, sent to 20 people, is equivalent to burning a 100w light bulb for 30 minutes.
• Reading the news online for more than 30 minutes can consume 20% more energy than reading a traditional newspaper.
• Performing two google searches uses up as much energy as boiling the kettle for a cup of tea
• Pizza can contain every group of the food pyramid.