10 Do’s and Don’ts of Email Marketing

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Do:

  1. Keep the layout simple. Reserve complex design for landing pages.
  2. Use tables. Email clients have strict rules on how they display CSS.
  3. Clean up your HTML. Spammers are sloppy. Don’t be a spammer.
  4. Use actual size image. Some email clients will not stretch or tile your images like you think.
  5. Test, test, test. There are a myriad of email clients out there and they all interpret HTML differently. Read more