10 Do’s and Don’ts of Email Marketing

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Do:

  1. Keep the layout simple. Reserve complex design for landing pages.
  2. Use tables. Email clients have strict rules on how they display CSS.
  3. Clean up your HTML. Spammers are sloppy. Don’t be a spammer.
  4. Use actual size image. Some email clients will not stretch or tile your images like you think.
  5. Test, test, test. There are a myriad of email clients out there and they all interpret HTML differently. Read more
Denver Web Design

A website programmer horror story.

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Denver Web DesignThis is a random story on Reddit, a social media site. It’s a good note on why, as designers, we are wary to work with clients simply looking for the lowest bidder. Business ethics and morals are as relevant as a handshake and coffee in the digital age.

Website Design Restaurants Article

Why do restaurants have horrible websites?

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Farhad Manjoo at Slate put together a great article on restaurant websites, and their lack of meeting customer’s needs. Essentially, restaurants want to entertain and entice the customer – but are missing the critical needs of the customer. What’s on the menu, how pricey is it, what’s the atmosphere? This can all be shown without extensive flash animations and over-complicated design. Read More

Google Web Fonts

Google Web Fonts

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It’s no secret that the web has taken leaps and bounds since it’s inception. Even in the last 2 or 3 years, websites have become drastically more impressive. With Web 2.0 design, and backend technology like CSS3 getting more and more powerful – one area was lacking. Typography. Read more